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Canadians like trucks again: Ford

CBC -- Lower fuel prices and big customer incentives have made trucks a surprising winner with consumers who might otherwise have opted for a car, and that's expected to carry over into 2011, the chief executive officer of Ford Canada says.

Canadians are buying trucks in a big way, but Ford Canada's CEO warns it's not sustainable as fuel prices rise. (David Zalubowski/The Associated Press)
Over the longer term, however, the trend is not sustainable, David Mondragon said Thursday at a business luncheon at a downtown Toronto hotel.

"We know that artificially inflating demand with high consumer incentives is not the way to go. We know that we cannot afford to take a short-term view," Mondragon said.

"In the not too distant future, we predict oil prices to exceed $100 US per barrel once

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Submitted Sep 09, 2010 By: PaladinYWG

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Scotty99QC Veteran Author Montreal Posts:275 Points:74,950 Joined:Jul 2010	Message Posted: Sep 12, 2010 10:05:59 AM Ignore Scotty99QC Report Abuse How true!
Night Owl Champion Author Toronto Posts:5,280 Points:1,335,675 Joined:Jul 2004	Message Posted: Sep 10, 2010 3:06:49 PM Ignore Night Owl Report Abuse Too many people buy minivans and SUVs, but there's usually only the driver in the vehicle almost all the time.
RedRam2005 Champion Author San Antonio Posts:5,711 Points:1,059,485 Joined:Dec 2007	Message Posted: Sep 10, 2010 12:12:52 AM Ignore RedRam2005 Report Abuse It does not take long to find out you can not carry very much in an electric car.
Huskersed All-Star Author Atlanta Posts:703 Points:337,950 Joined:Nov 2008	Message Posted: Sep 9, 2010 11:05:13 PM Ignore Huskersed Report Abuse Some people need trucks to haul stuff or business.
gasokie Champion Author Oklahoma Posts:2,312 Points:962,455 Joined:May 2007	Message Posted: Sep 9, 2010 9:19:22 PM Ignore gasokie Report Abuse And trucks hold up much better...especially on rough roads.
gasokie Champion Author Oklahoma Posts:2,312 Points:962,455 Joined:May 2007	Message Posted: Sep 9, 2010 9:18:17 PM Ignore gasokie Report Abuse As far as I can tell those Canadians are just about like us....except they tend to pick up their trash.
Sneakers55 Champion Author Houston Posts:43,399 Points:1,713,305 Joined:Nov 2005	Message Posted: Sep 9, 2010 9:16:43 PM Ignore Sneakers55 Report Abuse ncomet1 wrote: >The Canadian economy is not as bad as the US economy. Send them our politicians. On one-way tickets.
kag2010 Champion Author Winnipeg Posts:2,900 Points:562,385 Joined:Apr 2010	Message Posted: Sep 9, 2010 7:09:31 PM Ignore kag2010 Report Abuse Keep selling $$$$$$$$$
playtimeCLE Champion Author Cleveland Posts:5,915 Points:1,093,450 Joined:Nov 2008	Message Posted: Sep 9, 2010 6:16:24 PM Ignore playtimeCLE Report Abuse lots of people like trucks, not just Canadians. There just plain useful!
ncomet1 Champion Author Michigan Posts:1,289 Points:408,780 Joined:Nov 2009	Message Posted: Sep 9, 2010 3:48:36 PM Ignore ncomet1 Report Abuse The Canadian economy is not as bad as the US economy.
ScottTee Champion Author Detroit Posts:2,093 Points:603,250 Joined:Mar 2010	Message Posted: Sep 9, 2010 3:47:13 PM Ignore ScottTee Report Abuse keep selling ford