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Ford’s Farley Says ‘Real World’ Mileage Key to Avoid Owner Anger

Business Week -- Ford Motor Co.’s global marketing chief says the automaker is focused on high “real world” fuel efficiency in its vehicles after a California woman won a case against Honda Motor Co. for failing to meet mileage claims.

Heather Peters, owner of a 2006 Civic Hybrid, won $9,867 in small claims court in Los Angeles last week, alleging Tokyo- based Honda overstated the model’s fuel economy. Honda has said it will appeal the ruling, and that the car’s efficiency rating was determined by the U.S. Environmental Protection Agency.

“As fuel economy becomes more important, all the manufacturers are looking to be more dramatic in their advertising claims,” Jim Farley, told reporters today in Las Vegas at the National Automobile Dealers Association convention.

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Submitted Feb 06, 2012 By: BurntOrange

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honda0105 Champion Author Tallahassee Posts:15,978 Points:1,248,125 Joined:Nov 2008	Message Posted: Feb 10, 2012 4:55:42 AM Ignore honda0105 Report Abuse 99d: b/c the mileage is reported by the care manufacturer to the EPA as an extrapolated number.
99dakota Champion Author Providence Posts:6,257 Points:1,812,150 Joined:Oct 2006	Message Posted: Feb 9, 2012 5:02:45 AM Ignore 99dakota Report Abuse Doesn't the mileage data come from the EPA? Why blame the auto maker if it is wrong?
gawxnative All-Star Author Atlanta Posts:507 Points:185,430 Joined:Aug 2006	Message Posted: Feb 9, 2012 5:02:27 AM Ignore gawxnative Report Abuse Yep being honest, but they have to follow the EPA? standards
honda0105 Champion Author Tallahassee Posts:15,978 Points:1,248,125 Joined:Nov 2008	Message Posted: Feb 9, 2012 4:58:27 AM Ignore honda0105 Report Abuse it's always been a joke to have a "sticker mileage" that does not reflect real world driving. Taking the vehicle on a controlled, flat course w/out bad weather and driving it for about a mile or two w/out any real conditions and then extrapolating the mileage cannot ever reflect what the vehicle gets under real conditions.
N5EXY Champion Author Austin Posts:3,724 Points:1,151,920 Joined:Jul 2004	Message Posted: Feb 7, 2012 9:26:31 AM Ignore N5EXY Report Abuse Sticker mileage always has been a lie.
DanMtz Champion Author Oakland Posts:1,532 Points:882,475 Joined:Oct 2009	Message Posted: Feb 7, 2012 8:03:55 AM Ignore DanMtz Report Abuse News flash - Ford executive believes consumers don't like to be mislead.
Dennisjk Champion Author Detroit Posts:5,009 Points:1,593,225 Joined:Apr 2006	Message Posted: Feb 7, 2012 7:38:39 AM Ignore Dennisjk Report Abuse Why are we seeing the same posts as yesterday?
TIGERPAW46 Champion Author Florida Posts:5,560 Points:1,052,735 Joined:Mar 2004	Message Posted: Feb 6, 2012 11:35:08 PM Ignore TIGERPAW46 Report Abuse Remember the article yesterday? Popular Mechanics ran Real World test and got better mileage than the EPA stated.
Ahking Champion Author Orange County Posts:2,006 Points:329,095 Joined:May 2011	Message Posted: Feb 6, 2012 11:27:00 PM Ignore Ahking Report Abuse Any mpg number is just a representation of one driving scenario. Use it for reference. Just watching a new CNBC piece on fracking. This topic is getting hotter.
lightninjack Sophomore Author Ohio Posts:173 Points:13,670 Joined:Dec 2011	Message Posted: Feb 6, 2012 11:15:35 PM Ignore lightninjack Report Abuse Hmmm so I can tweak the electronics to get lowsy mileage and sue someone...dang why didnt I think of that...
ItsMorph Champion Author Grand Rapids Posts:30,846 Points:2,827,000 Joined:Mar 2004	Message Posted: Feb 6, 2012 11:12:59 PM Ignore ItsMorph Report Abuse That suit against Honda was pure B.S., especially them WINNING it...it's the GOVERNMENT AGENCIES that set the EPA mileage!
julesTN Veteran Author Nashville Posts:345 Points:109,185 Joined:Aug 2011	Message Posted: Feb 6, 2012 11:11:42 PM Ignore julesTN Report Abuse I think that woman just wanted some $$, so how better than to claim her car didn't get the advertised gas mileage! I don't know that I've ever gotten the advertised mileage, but it didn't make me go file a lawsuit!!!
carpenter4u Champion Author Virginia Posts:1,212 Points:286,415 Joined:Jul 2011	Message Posted: Feb 6, 2012 11:10:21 PM Ignore carpenter4u Report Abuse The car was a lemon.
djm5x9 Champion Author Atlanta Posts:1,843 Points:495,805 Joined:Nov 2010	Message Posted: Feb 6, 2012 11:08:32 PM Ignore djm5x9 Report Abuse Yup!
nomad228 Champion Author Columbus Posts:1,833 Points:343,425 Joined:Feb 2011	Message Posted: Feb 6, 2012 11:06:09 PM Ignore nomad228 Report Abuse duh! : ) the truth usually is true.duh!put four passengers in a car then drive it to get the actual mileage.then put that on the sticker.then when the customer gets batter than average gas mileage they will be happier with their investment.
judgemobile Champion Author Ohio Posts:5,767 Points:2,086,305 Joined:Nov 2005	Message Posted: Feb 6, 2012 11:05:13 PM Ignore judgemobile Report Abuse I would settle for 75 MPH city, and 100 on the highway
bonzoonfmb All-Star Author Florida Posts:544 Points:357,925 Joined:Feb 2010	Message Posted: Feb 6, 2012 10:58:58 PM Ignore bonzoonfmb Report Abuse Smoke and mirrors. Come up with a real-world standard and measurement.
SparkieMi Champion Author Kalamazoo Posts:1,468 Points:238,430 Joined:Sep 2011	Message Posted: Feb 6, 2012 10:58:37 PM Ignore SparkieMi Report Abuse The key word is "mileage will vary"..... What a loop hole....
nztyraider Champion Author Nevada Posts:1,022 Points:370,505 Joined:Apr 2009	Message Posted: Feb 6, 2012 10:57:46 PM Ignore nztyraider Report Abuse You are correct.
gumbyrex Champion Author Fresno Posts:1,497 Points:399,495 Joined:Mar 2011	Message Posted: Feb 6, 2012 10:57:08 PM Ignore gumbyrex Report Abuse Whatever happened to buyer beware? What about all those infomercials you see on late night TV when you can't sleep and their guarantees? Come to think of it what about all the promises made in the spam you receive?
themaninthehat Champion Author New Orleans Posts:1,537 Points:406,525 Joined:Feb 2011	Message Posted: Feb 6, 2012 10:57:00 PM Ignore themaninthehat Report Abuse True Dat.
luwachris Champion Author Los Angeles Posts:1,047 Points:217,045 Joined:Jul 2011	Message Posted: Feb 6, 2012 10:56:27 PM Ignore luwachris Report Abuse hum
carefrey Champion Author Orlando Posts:3,841 Points:815,180 Joined:Sep 2009	Message Posted: Feb 6, 2012 10:55:24 PM Ignore carefrey Report Abuse Alright.
36_ACRES_4_SALE All-Star Author Appleton Posts:633 Points:165,545 Joined:Oct 2011	Message Posted: Feb 6, 2012 10:53:13 PM Ignore 36_ACRES_4_SALE Report Abuse Ok
bif65 All-Star Author Virginia Posts:788 Points:137,840 Joined:Jan 2011	Message Posted: Feb 6, 2012 10:52:24 PM Ignore bif65 Report Abuse ok
boatmen Champion Author New York Posts:2,095 Points:378,395 Joined:Jan 2011	Message Posted: Feb 6, 2012 10:48:42 PM Ignore boatmen Report Abuse think that's the truth
kcboy Champion Author Utah Posts:2,880 Points:1,283,870 Joined:Jun 2005	Message Posted: Feb 6, 2012 10:47:06 PM Ignore kcboy Report Abuse Good for her winning her claim. Maybe this will help more people in fighting there claims also.
DeeLA Champion Author Los Angeles Posts:3,052 Points:1,014,420 Joined:Nov 2008	Message Posted: Feb 6, 2012 10:46:53 PM Ignore DeeLA Report Abuse It pays to tell the truth.
mjaboston Rookie Author Boston Posts:1 Points:455 Joined:Feb 2012	Message Posted: Feb 6, 2012 10:44:03 PM Ignore mjaboston Report Abuse Me thinks there's more to Ms. Peters' claim???
jrsva Champion Author Virginia Posts:7,783 Points:1,252,150 Joined:Jan 2006	Message Posted: Feb 6, 2012 10:43:15 PM Ignore jrsva Report Abuse The EPA ratings seem to be very conservative. If you cannot achieve your car’s rating you must be driving under very adverse conditions or you need to study up on efficient driving techniques.
OWENALOTT Champion Author Appleton Posts:1,435 Points:350,995 Joined:Apr 2011	Message Posted: Feb 6, 2012 10:41:04 PM Ignore OWENALOTT Report Abuse Interesting
us4usa Champion Author Missouri Posts:4,432 Points:783,645 Joined:May 2008	Message Posted: Feb 6, 2012 10:38:28 PM Ignore us4usa Report Abuse Not sure why she sued the manufacturers, the EPA determined the MPG...
Stooker Sophomore Author Ontario Posts:158 Points:67,270 Joined:Dec 2011	Message Posted: Feb 6, 2012 10:37:25 PM Ignore Stooker Report Abuse here we go!
mcmonsta Champion Author Honolulu Posts:1,526 Points:464,025 Joined:Sep 2009	Message Posted: Feb 6, 2012 10:37:03 PM Ignore mcmonsta Report Abuse if everyone believes that everybody will get that mileage ...the tooth fairy principle lives
joekayak All-Star Author Massachusetts Posts:756 Points:409,390 Joined:May 2010	Message Posted: Feb 6, 2012 10:34:16 PM Ignore joekayak Report Abuse Isn't that what they refer to as truth in advertising.
Bodiney All-Star Author Detroit Posts:990 Points:179,755 Joined:Jan 2009	Message Posted: Feb 6, 2012 10:28:07 PM Ignore Bodiney Report Abuse I haven't had get the posted sticker mpg since my 1991 Camaro. It actually got better mpg .
woburnspotter2 Veteran Author Boston Posts:480 Points:167,755 Joined:Apr 2007	Message Posted: Feb 6, 2012 10:26:51 PM Ignore woburnspotter2 Report Abuse There is no way to be "real" in the milage claims - Some people idle longer than others, some have a heavier foot. Me? I've been getting as much as 10% better gas milage than my sticker says.
nightworker998 Champion Author Maryland Posts:1,280 Points:537,740 Joined:Mar 2009	Message Posted: Feb 6, 2012 10:21:32 PM Ignore nightworker998 Report Abuse Good luck geting the milage the auto makers claim.
dan30thz28 Champion Author New Jersey Posts:4,201 Points:1,639,720 Joined:Feb 2006	Message Posted: Feb 6, 2012 10:17:08 PM Ignore dan30thz28 Report Abuse Be real in your claims and No one will sue you!
skyking19 Champion Author Little Rock Posts:1,584 Points:1,423,545 Joined:Jan 2007	Message Posted: Feb 6, 2012 10:16:31 PM Ignore skyking19 Report Abuse Really Mr. Farley
abcdMA Champion Author Worcester Posts:6,149 Points:1,219,180 Joined:Nov 2008	Message Posted: Feb 6, 2012 10:15:33 PM Ignore abcdMA Report Abuse a lot depends on driving habits
1Casey Champion Author Albany Posts:5,005 Points:1,512,480 Joined:Jun 2004	Message Posted: Feb 6, 2012 10:14:22 PM Ignore 1Casey Report Abuse It is, what it is.
LilRedWagonIN Champion Author Indiana Posts:5,952 Points:1,208,575 Joined:Oct 2008	Message Posted: Feb 6, 2012 10:12:06 PM Ignore LilRedWagonIN Report Abuse honesty is the best policy, ergo, don't believe the government
DustyHorse Champion Author Virginia Posts:4,500 Points:1,074,495 Joined:Oct 2008	Message Posted: Feb 6, 2012 10:11:05 PM Ignore DustyHorse Report Abuse I'm sure it will be overturned on appeal.
sammy518 Champion Author Austin Posts:2,155 Points:449,160 Joined:Dec 2010	Message Posted: Feb 6, 2012 10:09:37 PM Ignore sammy518 Report Abuse thems real smart in that there marketing department!
gasaholicMO Champion Author Missouri Posts:2,620 Points:510,670 Joined:Apr 2010	Message Posted: Feb 6, 2012 10:08:46 PM Ignore gasaholicMO Report Abuse Never trust a congressmen or a car dealer.
DEG Champion Author Las Vegas Posts:15,903 Points:3,154,455 Joined:Jul 2003	Message Posted: Feb 6, 2012 10:08:13 PM Ignore DEG Report Abuse The EPA should use a more realistic measure of fuel economy. It would show that all vehicles are actually worse than the manufacturers claim (especially hybrids and electric vehicles).
Lukus Champion Author Halifax Posts:6,542 Points:1,322,300 Joined:Nov 2007	Message Posted: Feb 6, 2012 10:05:39 PM Ignore Lukus Report Abuse Simple - don't lie to get sales.
confetti Veteran Author Tampa Posts:317 Points:236,590 Joined:Jan 2006	Message Posted: Feb 6, 2012 9:59:05 PM Ignore confetti Report Abuse ericbcire said: "Torte reform is needed." I agree and those pastries should get their just desserts too. LOL. Seriously, tort reform is not the way to go. Just imagine a negligent/reckless driver or doctor killing your loved one, and then you learn that tort reform has capped the value of that precious life at a couple hundred thousand, protecting the wrongdoer. I agree there are flaws in the legal system, but tort reform will cause more problems than it solves.
Focus2 Champion Author Illinois Posts:6,728 Points:1,705,575 Joined:Mar 2006	Message Posted: Feb 6, 2012 9:58:38 PM Ignore Focus2 Report Abuse They will lie and they do! My granddaughter was told she may get 44 mi to a gal on her new Focus. She got 29 on the Interstate but she thinks has improved to 32 now.